Never before have so many leading eyecare organizations joined forces against the devastating consequences of myopia.
The Global Myopia Awareness Coalition is led by a Board of Directors that guides our strategic direction and by member companies that help accomplish our shared mission.
Johnson & Johnson
World Council Of Optometry
The International Agency for the Prevention of Blindness
Eyes On Eyecare
Since GMAC was formed in 2019, it has launched five successful consumer campaigns in the U.S. dedicated to raising awareness of myopia in children and motivating parents to ask about new treatment options.
We formed partnerships with allied health care professionals and other stakeholders in children’s eye health and vision—including pediatricians,
ophthalmologists, optometrists, and school nurses.
Two years later, we set out to assess the changes in awareness and existing perceptions around myopia and comprehensive eye exams since GMAC was formed. We conducted a survey of social listening and analysis of Google trends among 1.5K parents and found an increased awareness of myopia.
We tested potential messaging with over 4K parents in the U.S. through a rigorous qualitative and quantitative research approach.
We put the “global” into our acronym and extended our reach across the pond in the UK in 2022 to understand baseline awareness of myopia, short-sightedness, and new treatment options. We leveraged those findings to inform the UK consumer campaign. We will continue to explore additional markets in 2022 and beyond.