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July 2022 Featured Campaign

Screen Staycation

Kids who spend time outside reduce their risk for myopia. We have everything you need to put down the screens and pick up a fresh summer adventure.

Learn more about Screen Staycation

We’ve been trending …

Just 3 years into our mission, we’ve generated quite a buzz around myopia.

Take action today!

Explore our latest campaigns with your children, family, and friends. You’ll find plenty of fun ways to to reduce the risk of myopia.

Share your own story on social media and make a difference for future vision health!

December 2019

Vision Mission

We challenged parents to create their own “Vision Mission”—a fun, silly, or meaningful playdate with their tween—centered around visiting their eye doctor to ask about new treatment options for myopia.

June 2020

Game On: Battling Myopia

We met parents and tweens where they engage together, in the world of entertainment and gaming, to educate them about myopia in children. We surveyed 2K parents on their family’s screen-time habits, shared findings with media, and enlisted 5 influential video gamer and parenting influencers to bring gaming excitement off the screen and into real life, while sharing an important message about balancing screen time and family time outdoors.

Check out the story in The New York Times
December 2020

Battling Myopia IRL 2.0

We continued our successful summer campaign by collaborating with 2 parent and 2 gamer influencers to continue the conversation around myopia in children and gaming and screen time. Board member Dr. Millicent Knight played popular games (Fall Guys and Among Us) with our gamer influencers as a creative way to add credibility.

December 2021

End-Of-Year Campaign

We continued momentum with our end-of-year campaign by stressing the importance of parents speaking with their child’s eye doctor about new myopia treatment options, especially while kids were on holiday break. For the first time, we partnered with both parent and eye care professional influencers across different social platforms.

See how you can make a difference

Learn more about how you can protect your child’s vision.