July 2022 Featured Campaign
Screen Staycation
Kids who spend time outside reduce their risk for myopia. We have everything you need to put down the screens and pick up a fresh summer adventure.
Learn more about Screen StaycationKids who spend time outside reduce their risk for myopia. We have everything you need to put down the screens and pick up a fresh summer adventure.
Learn more about Screen StaycationJust 3 years into our mission, we’ve generated quite a buzz around myopia.
Explore our latest campaigns with your children, family, and friends. You’ll find plenty of fun ways to to reduce the risk of myopia.
Share your own story on social media and make a difference for future vision health!
We challenged parents to create their own “Vision Mission”—a fun, silly, or meaningful playdate with their tween—centered around visiting their eye doctor to ask about new treatment options for myopia.
We met parents and tweens where they engage together, in the world of entertainment and gaming, to educate them about myopia in children. We surveyed 2K parents on their family’s screen-time habits, shared findings with media, and enlisted 5 influential video gamer and parenting influencers to bring gaming excitement off the screen and into real life, while sharing an important message about balancing screen time and family time outdoors.
Check out the story in The New York Times
We continued our successful summer campaign by collaborating with 2 parent and 2 gamer influencers to continue the conversation around myopia in children and gaming and screen time. Board member Dr. Millicent Knight played popular games (Fall Guys and Among Us) with our gamer influencers as a creative way to add credibility.
If adults need their vision assessed before getting behind the wheel, then shouldn’t kids? That’s why we developed “Little Kid License,” a video educating families on the progressive nature of myopia and motivating parents to take action and ask about new treatment options. The program came to life through sponsored partnerships with five parent influencers, syndication of the Little Kid License video, and a survey among 1.5K parents that uncovered data around screen-time habits and eye health.
We continued momentum with our end-of-year campaign by stressing the importance of parents speaking with their child’s eye doctor about new myopia treatment options, especially while kids were on holiday break. For the first time, we partnered with both parent and eye care professional influencers across different social platforms.
